The Strategic Advantage of Social Media Planning

  The Strategic Advantage of Social Media Planning After reviewing the video ‘ Social Media Planning ' by Adalyn Biedenbach, I was able to determine how digital marketers plan their content. Adalyn is the Director of Digital Media for the NHL’s Florida Panthers. The overview of this video is to learn about social media scheduling and planning, as well as what a content plan looks like for a company.  How to put Together a Content Plan    Understand your Organization Learn your KPI’s Develop your Stars Think Day by Day Be Willing to Change One of the first steps in creating a content plan is understanding your organization, which is a step that needs to be continuously evaluated when posting content. Specifically for a sports team, it is important to know all of the facts within the organization such as schedule, roster changes, and any other news that is relevant to the organization and their fans. This also includes knowing the goals of the organization and the...